There is much, much more fascinating behind the scenes information about the Get A Mac ad series inside Campaign’s fascinating two-part report and the illuminating podcast that accompanies it. This was the last ‘Get A Mac’ ad that ran.

This makes no sense to me.' When Microsoft shot back with its own competitive Vista ads, Jobs felt like while his competitor was spending a ton of cash on making ads, it wasn’t focusing on fixing Vista’s many problems. Steve on WindowsĬreative director Jason Sperling says Steve Jobs thought this way, 'Why is it that people are using PCs? They're ****ing horrible computers. The teams created 323 different ‘Get A Mac’ spots and rejected hundreds more, but Jobs only authorized just 66 to air. Long (Mac) always wore designer gear in contrast to Hodgman’s suits. Huge amounts of work went into choosing just the right look for both men. He has been since seeing the legendary 1984 Macintosh ad.

John Hodgman (PC) is actually a Mac user. They saw John Hodgman on ‘The Daily Show’, and that was that. The team wanted the PC character to be smart, charming, even lovable. ‘Junebug’ director, Phil Morrison, who understood sharp, smart, short, comedy, directed the ads. Justin Long thought he was going to be cast as the nerdy PC character, but was a little reticent to take an ads role in case it affected his more serious acting work. The decision to cast Justin Long as the Mac came from Steve Jobs, who had seen Long in ‘ Herbie: Fully Loaded’. “There are 114,000 known viruses for PCs,” PC warns. The first ‘Get A Mac’ ad written was ‘Virus’, in which PC catches a cold.

Mac vs pc commercials